We just got done explaining how RIM strategically lopped $100 off the price of their BlackBerry Storm in order to compete with the iPhone. RIM’s strategy becomes clearer today, as they announced their latest iPhone-jabbing caper. Soon, CrackBerry addicts will get to use BlackBerry Desktop Software on their Mac computers.

Although it will not be available until September, the announcement was released on Monday, in the venue of Andrey’s blog post on the official Blackberry blog, “Inside Blackberry.” He explained, “we have all been hard at work here for a while now,” and promises the new “BlackBerry Desktop Software: Coming Soon to a Mac Near You!” The new software will be able to do everything that the PC version does: sync iTune playlists, calendars, notes, to-do lists, contacts, and applications, keep up with firmware updates and device backup.

The one interesting question about the whole setup is this: how common is the Mac-owning BlackBerry user? Generally, Apple loyalists will use a Macbook an iPhone, not a BlackBerry. As Andrey explains in the blog, “many of you…[were] saying “…this is great! But what about Mac?” Perhaps he knows of “many of you” who already use both. In this latest overture RIM should find out how much competition they can lure from iPhone.

This is not the first attempt that RIM has made to lure iPhone users and/or the Mac community using a piece of sync software. Late last year, they released “PocketMac” for Blackberry. It was a preview version of the BlackBerry Desktop Software allowing users to sync media. Back then, insiders promised enhanced Mac/RIM device compatibility in 2009.

Interested Mac/BlackBerry users can keep up with the soon-coming software on the “BlackBerry for Mac” page.

If you enjoyed this post, make sure you subscribe to my RSS feed!