In recent years people have become more aware of advertising around them. We all have TiVo now so we are able to skip past the commercials we all hate, and get to our shows like Hurl. Of course if we had more advertising like this billboard in New Zealand I might start paying attention. Just to briefly set this up, this is an advertisement from a company called Deadline Courier. They created this billboard with a timer on it, to display the timeliness that the company has. After the countdown is finished, the billboard will detonate and explode, distracting a great number of drivers and causing a good number of accidents. Of course I don’t know how effect the billboard could be; I mean are they saying that if the package doesn’t arrive on time or is opened it will explode everywhere?

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