PayPerPost will be launching a new social network in January 2008 called SocialSpark.The company says about 85,000 bloggers and 11,000 advertisers will create profiles. Users visiting the site will then “browse the public profiles of advertisers and bloggers along with their associated sponsorship and blog related data.”

SocialSpark also promises to have an open API, so as to allow “information to flow into and out of the system”, and will offer support for Google’s OpenSocial.

Analytics tools installed on a blogger’s blog allow SocialSpark to provide traffic data on the blog’s public profile. Advertisers are provided with a complete picture of a blog’s influence including visits and page views, along with other demographic information such as aggregate gender, age, location, interest and other visitor information. That data allows advertisers to build their street teams based on the audience of the blogger. Once a campaign is launched, advertisers can monitor CPC and CPM as well as gauge brand awareness and campaign impact across the blogosphere.

Coutessy : crashutah

If you enjoyed this post, make sure you subscribe to my RSS feed!